A color-safe, pH-optimized cleansing shampoo Effectively cleanse while reducing frizz & tangles, preserving color & enhancing shine Developed with pH-optimized formula that helps prevent excess swelling of the hair cuticle during washing The less is more formulation delivers a superior clean without compromise The microbiome-friendly formula removes dirt & oil without disrupting the scalp’s natural protective barrier Packed with plant-derived surfactants that deliver high-power cleansing to break down & remove dirt & oil Gentle on hair & scalp, mimics hair’s natural pH to reduce cuticle swelling K18PEPTIDE helps reduce protein loss to keep hair feeling strong Designed for damaged hair type