It Is A Lightweight, Fast-absorbing Formula That Has Oil Based Formula Specially Designed For Beard Care, With Beneficial Oils That Instantly Conditions And Keeps The Beard Soft And Well-groomed. American Crew's Beard Serum Is A Fantastic Product Designed To Help Men Maintain A Healthy-looking And Well-groomed Beard. It Also Helps To Tame Any Unruly Hairs And Reduce Frizz, Promoting A Neat And Polished Appearance.